Use customer product affinity to serve up relevant products and offers. Get a single customer view through identity resolution using first party customer data, and generate an authentic customer view from all channels to maximize lifetime value. Marketers have the ability to target customers with the most relevant products and offers for them based on affinity models like discount shoppers, full price shoppers, categories purchased/browsed and more.
- Segment based on analytics and machine learning models to serve up 1:1 messaging and offers across all customer touchpoints.
- Combine first party customer, transaction and engagement data from every location and channel to gain insights and deliver consistent, orchestrated experiences.