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Optimize subject lines, calls to action, body copy and dynamic content. Phrasee's AI-powered copywriting with Movable Ink's testing bring together advanced technologies to generate more engagement through a combination of optimized subject lines, calls to action, body copy and dynamic content. This integrated API solution empowers brands with a recipe for email marketing success by letting them connect digitally with modern consumers at scale, while offering customers a seamless experience from look to book.

Key Features

  • Optimize subject lines for more opens and email body copy for improved click rates. Verifiable results deliver provable revenue growth and ROI.
  • Easily pull in Phrasee’s AI-powered copy into Movable Ink’s creative optimizer at the click of a button to quickly get results that make you more money – fast.
  • Run a split test and get results streamed back to Phrasee’s deep learning engine for ongoing optimization and improved results, without any complex IT requirements.
  1. Content
  2. Retail
  3. Travel
  4. Financial Services
  5. Media

Media Gallery

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Case Studies

How Virgin Holidays Uses Phrasee and Movable Ink to Optimize and Personalize Their Email Content


  • Datasheet

    Movable Ink + Phrasee Overview

    Together we create an easy and more efficient way for marketers to execute body copy testing within email.