Tap into behavioral data and built-out audiences and transform them into meaningful marketing campaigns. Segment enables brands to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Movable Ink integrates with Segment in two ways:
Segment for Movable Ink Stories
- Brands can combine Segment's mobile and web behavioral data with Movable Ink's behavioral targeting (Stories) to serve up emails with recent-time personalized recommendations such as recently browsed products or abandoned cart items. Segment passes a subset of compatible behavioral events via webhook to Movable Ink which are used at the moment after inbox delivery to create 1:1 visual experiences for the customer.
- Personas is considered the brain that sits on top of Segment data, optimized by Movable Ink's flexible approach to data activated content in your marketing campaigns. Our integration allows marketers to make behavioral event data meaningful and actionable by exporting computed customer traits and audiences from the Segment Profile API to Movable Ink. Event data such as last page viewed or audiences like big spenders are used to better tailor Movable Ink content for each individual. Infinite content variations can be created based on any number of predefined traits and can be plugged into reusable modules, ensuring customers always have the most up-to-date and relevant messages.
- Provide personalized recommendations based on recent-time mobile app or web behavioral data, including recently viewed products that never become stale.
- Access behavioral traits and audiences, synthesized from raw data at the user or account level from the Segment Profile API, to power truly 1:1 marketing campaigns.
- Create personalized experiences that extend beyond e-mail including web personalization and mobile messaging.