Engage mobile app customers in the email channel by generating intelligent creative based on each customer’s mobile app data. By simply tapping into the Localytics Profile API from the Movable Ink platform, marketers can target and generate email content based on real-time in-app behaviors to serve a more consistent and personalized experience to some of their most engaged customers. Easily craft customized customer experiences in a fraction of the time by creating one campaign with many creative options that respond to your customer's preferences in real-time, rather than creating a different campaign for each user segment, using fixed images based on historical data.
Create a seamless path from email to in-app content by incorporating Branch's deep linking capabilities. Our joint solution allows marketers to automatically convert their email links into multi-platform deep links that take users directly to content in the app on mobile devices, while still maintaing the same web experience for desktop and mobile users without the app.
Deliver next-best-actions and recommendations unique to every customer. Movable Ink converts customer data into intelligent, hyper-personalized email content – in real-time, as the message is opened. Pega’s Customer Decision Hub provides the Next-Best-Action intelligence used for that personalization, transforming email into a dynamic customer experience. The moment an email is opened, Movable Ink calls the Pega API which returns 1:1, personalized, next-best-action and next-best-treatment recommendations – all in under 100ms. Movable Ink serves up the recommendations in email and transforms these into actionable and visually engaging content, helping marketers eliminate disjointed experiences and optimize every customer interaction for both experience and business value.
Tap into cross-channel customer behavior and context to trigger messages and deliver highly personalized experiences at scale. SmarterHQ collects, identifies, and connects multichannel customer behavior and profile data and automates personalized content via email, web, and mobile push. Whether the output is product recommendations, pricing, inventory, or any other customer data point, Movable Ink transforms the information into engaging and personalized visuals that are automatically generated upon email open. Together, we help clients activate customer data to drive engagement and conversion.
Tap into real-time mobile app behavioral data and layer in personalized product recommendations into email. Segment enables companies to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Our joint solution allows brands to combine Segment's mobile behavioral data with Movable Ink's behavioral targeting to serve up emails with real-time personalized recommendations such as recently browsed products or abandoned cart items. This paints a more holistic picture for customers who shop on various channels, ensuring campaigns are never stale and always relevant.
Generate and test personalized content that performs better. Leveraging Movable Ink to serve Persado-generated content variants in any channel decreases set-up time, and makes it easy to create and deploy best performing email body content. The joint solution provides an industry-first integrated dynamic content solution, significantly outperforming traditional testing approaches.
Optimize subject lines, calls to action, body copy and dynamic content. Phrasee's AI-powered copywriting with Movable Ink's real-time testing bring together advanced technologies to generate more engagement through a combination of optimized subject lines, calls to action, body copy and dynamic content. This integrated API solution empowers brands with a recipe for email marketing success by letting them connect digitally with modern consumers at scale, while offering customers a seamless experience from look to book.
Integrate real-time lifestyle content and UGC within dynamic email experiences to create personalized and engaging campaigns for your customers. Combine real-time customer data such as web behavior, past purchase, or category affinity data with curated UGC content to create compelling digital experiences that increase engagement, click-through rate, and conversions from email.
Power innovative and engaging loyalty programs by integrating real-time loyalty information into personalized data visualizations in email. Our joint solution creates the ability to generate engaging digital experiences that encourage members to earn more points, move to the next rewards tier, redeem their points for exclusive perks, and ultimatley forge a stronger connection with your brand. The ability for brands to leverage the unique data that they collect from their loyalty programs within email marketing communications has proved widely successful for some of the industry’s most forward thinking brands.
Pull in real-time store location data by leveraging the Yext API, which is always updated with the most recent addresses, store closures, openings, hours and contact information. Brands can easily utilize their brick and mortar store location data within email, guaranteeing each customer will receive the most accurate and up-to-date information for the closest store to them at the moment of open.
Use customer product affinity to serve up relevant products and offers. Get a single customer view through identity resolution using first party customer data, and generate an authentic customer view from all channels to maximize lifetime value. Marketers have the ability to target customers with the most relevant products and offers for them based on affinity models like discount shoppers, full price shoppers, categories purchased/browsed and more.
Serve up real-time ratings and reviews for recently browsed, abandoned, or purchased items by tapping into the Bazaarvoice API. Our joint solution creates the opportunity for brands to pull into email customer reviews, user generated content and customer ratings by product sku, creating a more relevant shopping experience for each user and driving them to make the final purchase.
Trigger content using behavioral automation to recapture abandoned traffic. Leverage BounceX’s Identification Network and behavioral automation to capitalize on abandoned traffic, and keep triggered emails fresh with real-time dynamic content from Movable Ink. Our joint solution creates the ability for marketers to include localized products and inventory, real-time pricing, real-time loyalty data, and time targeted banners for special events in any triggered message.