Optimize subject lines, calls to action, body copy and dynamic content. Phrasee's AI-powered copywriting with Movable Ink's real-time testing bring together advanced technologies to generate more engagement through a combination of optimized subject lines, calls to action, body copy and dynamic content. This integrated API solution empowers brands with a recipe for email marketing success by letting them connect digitally with modern consumers at scale, while offering customers a seamless experience from look to book.
Automate distribution of your best fares into email, and any other digital channel, without the need for compliance checks. xCheck's integration with Movable Ink allows you increase both the relevance and effectiveness of your emails, ensuring that the fares you highlight are accurate, relevant and optimized according to your own business rules.
Feature social proof messaging to drive urgency to purchase by generating creative that includes any of Taggstar’s industry-leading social proofing capabilities in various channels. Marketers can use messaging such as number of users that have browsed or bought a product, product inventory, product reviews, and even number of purchases since the user last browsed to encourage customers to buy. Additionally, badging and color coding, layering different social proofing messages, and A/B testing can be used to see which messaging resonates most and how best to optimize campaigns. Leveraging social proof helps engage customers, encourage sales and grow online conversions by as much as 12%.
Generate and test personalized content that performs better. Leveraging Movable Ink to serve Persado-generated content variants in any channel decreases set-up time, and makes it easy to create and deploy best performing email body content. The joint solution provides an industry-first integrated dynamic content solution, significantly outperforming traditional testing approaches.
Easily deploy real-time fares or prices into email. Prices must be accurate at that precise moment the email is opened as opposed to when it's sent, and there must be a data source and delivery vehicle to insert real-time fares in email. Through an integration with EveryMundo's live pricing FareWire API, Movable Ink's platform can bring live pricing data into email to improve user acquisition and engagement. This translates into better, more targeted campaign performance while giving marketers the flexibility to target popular travel destinations, routes and special deals in their network.
Include real-time excursions within email based on a customer’s destination or current location. Viator provides the specific products and destinations, user submitted photos and reviews, and pricing availability, which can be inserted into Movable Ink trip confirmation or abandon browse emails. It's easier than ever for travelers to discover and book relevant experiences.