Build better, more interactive marketing campaigns that connect with your customers on a more personal level, by leveraging relevant internal customer and offer data quickly and easily without needing I.T. involvement. Our joint solution creates the ability for marketing teams to make full use of the internal data at their disposal, to power personalization at open time for data-activated images within an email, mobile message, or website. This combination makes data more readily available and creates new opportunities for tailored content.
Trigger content using behavioral automation to recapture abandoned traffic. Leverage Wunderkind's Identification Network and behavioral automation to capitalize on abandoned traffic, and keep triggered emails fresh with real-time dynamic content from Movable Ink. Our joint solution creates the ability for marketers to include localized products and inventory, real-time pricing, real-time loyalty data, and time targeted banners for special events in any triggered message.
flexEngage delivers custom-made transactional messages that reduce churn for retailers while deepening customer loyalty after each purchase. Together, flexEngage and Movable Ink enable brands to showcase compelling visual content with personalized e-receipts that generate engagement at the peak of shopper’s excitement.
Embed rich customer insights into cross-channel content and provide holistic solutions to help retailers take control of challenges such as acquiring higher value customers, converting one-time buyers, and reducing customer attrition. By stitching together disparate customer data and leveraging AI to surface insights on each shopper, Amperity can combine this information with Movable Ink to activate personalized content in email that moves the needle on key customer KPIs. Retailers can create innovative customer-centric experiences that build meaningful relationships, accelerate growth and lifetime value.
Tap into real-time behavioral data and built-out audiences and transform them into meaningful marketing campaigns. Segment enables brands to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Movable Ink integrates with Segment in two ways: Segment for Movable Ink Stories - Brands can combine Segment's mobile and web behavioral data with Movable Ink's behavioral targeting (Stories) to serve up emails with real-time personalized recommendations such as recently browsed products or abandoned cart items. Segment passes a subset of compatible behavioral events via webhook to Movable Ink which are used at the moment of engagement to create 1:1 visual experiences for the customer. Segment Personas - Personas is considered the brain that sits on top of Segment data, optimized by Movable Ink's flexible approach to data activated content in your marketing campaigns. Our integration allows marketers to make behavioral event data meaningful and actionable by exporting computed customer traits and audiences from the Segment Profile API to Movable Ink. Event data such as last page viewed or audiences like big spenders are used to better tailor Movable Ink content for each individual. Infinite content variations can be created based on any number of predefined traits and can be plugged into reusable modules, ensuring customers always have the most up-to-date and relevant messages.
Combine Bluecore's high performance behavioral emails with Movable Ink's ability to target and generate personalized content, based on contextual data at the moment of email open. Help marketers increase email relevance, click-through rates, and revenue by easily matching customer behavior with products for intelligent triggered campaigns.
Use customer product affinity to serve up relevant products and offers. Get a single customer view through identity resolution using first party customer data, and generate an authentic customer view from all channels to maximize lifetime value. Marketers have the ability to target customers with the most relevant products and offers for them based on affinity models like discount shoppers, full price shoppers, categories purchased/browsed and more.