Engage mobile app customers in the email channel by generating intelligent creative based on each customer’s mobile app data. By simply tapping into the Localytics Profile API from the Movable Ink platform, marketers can target and generate email content based on real-time in-app behaviors to serve a more consistent and personalized experience to some of their most engaged customers. Easily craft customized customer experiences in a fraction of the time by creating one campaign with many creative options that respond to your customer's preferences in real-time, rather than creating a different campaign for each user segment, using fixed images based on historical data.
Create a seamless path from email to in-app content by incorporating Branch's deep linking capabilities. Our joint solution allows marketers to automatically convert their email links into multi-platform deep links that take users directly to content in the app on mobile devices, while still maintaing the same web experience for desktop and mobile users without the app.
Tap into real-time mobile app behavioral data and layer in personalized product recommendations into email. Segment enables companies to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Our joint solution allows brands to combine Segment's mobile behavioral data with Movable Ink's behavioral targeting to serve up emails with real-time personalized recommendations such as recently browsed products or abandoned cart items. This paints a more holistic picture for customers who shop on various channels, ensuring campaigns are never stale and always relevant.