Tap into cross-channel customer behavior and context to trigger messages and deliver highly personalized experiences at scale. SmarterHQ collects, identifies, and connects multichannel customer behavior and profile data and automates personalized content via email, web, and mobile push. Whether the output is product recommendations, pricing, inventory, or any other customer data point, Movable Ink transforms the information into engaging and personalized visuals that are automatically generated upon email open. Together, we help clients activate customer data to drive engagement and conversion.
Populate and pair on-brand outfit and style imagery. A direct integration between Stylitics and Movable Ink can automatically populate powerful, personalized, on-brand outfit and style imagery into omnichannel marketing and automated emails. Retailers can capture product data to showcase real-time pricing for outfit automations and products that would pair well with recently browsed items, featured products, and cart abandoned products within email.
Pull in the best product set and style guides that "Complete the Look" to drive total sales. FINDMINE's integration with Movable Ink allows retailers to send automated, dynamic, and complete style guides to their customers via email. FINDMINE calculates the best corresponding product set to show each customer 'how to use' any product, removing out of stock products or adding new products that have gone live. These can be complemented with Movable Ink's weather-based suggestions or available inventory. Showing shoppers full outfits, furniture/decor sets or cosmetic looks can drive up total sales by 10%.
Provide product recommendations using a shopper’s past purchases, browsing history, and shopping patterns. RichRelevance's decisioning engine enables you to select the most relevant personalized product recommendations based on customer behavior inputs, and can be combined with specific discounts and reviews. When these are served up in email, customers receive seamless shopping experiences that lead to boosts in click-through and conversion.
Showcase product recommendations based on customer behaviors, attributes and product affinities by tapping into the Certona API. Certona helps drive product discovery, cross-sells, and upsells on your digital commerce sites by helping customers find products, services and content related to their intent. Feature product details within your campaigns such as live pricing for offers and discounts, and execute live optimizations on which recommendation types perform best.