Movable Ink Exchange

Use customer product affinity to serve up relevant products and offers. Get a single customer view through identity resolution using first party customer data, and generate an authentic customer view from all channels to maximize lifetime value. Marketers have the ability to target customers with the most relevant products and offers for them based on affinity models like discount shoppers, full price shoppers, categories purchased/browsed and more.

Serve up real-time ratings and reviews for recently browsed, abandoned, or purchased items by tapping into the Bazaarvoice API. Our joint solution creates the opportunity for brands to pull into email customer reviews, user generated content and customer ratings by product sku, creating a more relevant shopping experience for each user and driving them to make the final purchase.

Combine Bluecore's high performance behavioral emails with Movable Ink's ability to target and generate personalized content, based on contextual data at the moment of email open. Help marketers increase email relevance, click-through rates, and revenue by easily matching customer behavior with products for intelligent triggered campaigns.

Trigger content using behavioral automation to recapture abandoned traffic. Leverage BounceX’s Identification Network and behavioral automation to capitalize on abandoned traffic, and keep triggered emails fresh with real-time dynamic content from Movable Ink. Our joint solution creates the ability for marketers to include localized products and inventory, real-time pricing, real-time loyalty data, and time targeted banners for special events in any triggered message.

Create a seamless path from email to in-app content by incorporating Branch's deep linking capabilities. Our joint solution allows marketers to automatically convert their email links into multi-platform deep links that take users directly to content in the app on mobile devices, while still maintaining the same web experience for desktop and mobile users without the app.

Display real-time store location information and available appointment times at specific locations by tapping into the Brickwork API. Marketers have the flexibility to easily display store details as well as real-time appointments for their customers to drive in-store sales.

Showcase product recommendations based on customer behaviors, attributes and product affinities by tapping into the Certona API. Certona helps drive product discovery, cross-sells, and upsells on your digital commerce sites by helping customers find products, services and content related to their intent. Feature product details within your campaigns such as live pricing for offers and discounts, and execute live optimizations on which recommendation types perform best.

Integrate real-time lifestyle content and UGC within dynamic email experiences to create personalized and engaging campaigns for your customers. Combine real-time customer data such as web behavior, past purchase, or category affinity data with curated UGC content to create compelling digital experiences that increase engagement, click-through rate, and conversions from email.

Power innovative and engaging loyalty programs by integrating real-time loyalty information into personalized data visualizations in email. Our joint solution creates the ability to generate engaging digital experiences that encourage members to earn more points, move to the next rewards tier, redeem their points for exclusive perks, and ultimatley forge a stronger connection with your brand. The ability for brands to leverage the unique data that they collect from their loyalty programs within email marketing communications has proved widely successful for some of the industry’s most forward thinking brands.

Embed rich customer insights into cross-channel content and provide holistic solutions to help retailers take control of challenges such as acquiring higher value customers, converting one-time buyers, and reducing customer attrition. By stitching together disparate customer data and leveraging AI to surface insights on each shopper, Custora can combine this information with Movable Ink to activate personalized content in email and web that move the needle on key customer KPIs. Retailers can create innovative customer-centric experiences that build meaningful relationships, accelerate growth and lifetime value.

Easily deploy real-time fares or prices into email. Prices must be accurate at that precise moment the email is opened as opposed to when it's sent, and there must be a data source and delivery vehicle to insert real-time fares in email. Through an integration with EveryMundo's live pricing FareWire API, Movable Ink's platform can bring live pricing data into email to improve user acquisition and engagement. This translates into better, more targeted campaign performance while giving marketers the flexibility to target popular travel destinations, routes and special deals in their network.

Pull in the best product set and style guides that "Complete the Look" to drive total sales. FINDMINE's integration with Movable Ink allows retailers to send automated, dynamic, and complete style guides to their customers via email. FINDMINE calculates the best corresponding product set to show each customer 'how to use' any product, removing out of stock products or adding new products that have gone live. These can be complemented with Movable Ink's weather-based suggestions or available inventory. Showing shoppers full outfits, furniture/decor sets or cosmetic looks can drive up total sales by 10%.

Bring in live offers and circular products specific to each customer's location and region. Flipp provides circular data to easily display circular products and offers in email, based on a customer's current location or preferred store location. Customers are then directed to specific pages for the items featured in the circular for a consistent purchase experience.

Display UGC in email that's curated using a hashtag, keyword, or specific promotion. The Olapic API provides UGC streams that are curated based on logic provided by the client, Instagram photos around specific streams or keywords, and click through URL's that are specific to each post. Olapic's Content Engine platform helps to amplify every touchpoint with engaging content that drives both engagement and revenue.

Deliver next-best-actions and recommendations unique to every customer. Movable Ink converts customer data into intelligent, hyper-personalized email content – in real-time, as the message is opened. Pega’s Customer Decision Hub provides the Next-Best-Action intelligence used for that personalization, transforming email into a dynamic customer experience. The moment an email is opened, Movable Ink calls the Pega API which returns 1:1, personalized, next-best-action and next-best-treatment recommendations – all in under 100ms. Movable Ink serves up the recommendations in email and transforms these into actionable and visually engaging content, helping marketers eliminate disjointed experiences and optimize every customer interaction for both experience and business value.

Generate and test personalized content that performs better. Leveraging Movable Ink to serve Persado-generated content variants in any channel decreases set-up time, and makes it easy to create and deploy best performing email body content. The joint solution provides an industry-first integrated dynamic content solution, significantly outperforming traditional testing approaches.

Optimize subject lines, calls to action, body copy and dynamic content. Phrasee's AI-powered copywriting with Movable Ink's real-time testing bring together advanced technologies to generate more engagement through a combination of optimized subject lines, calls to action, body copy and dynamic content. This integrated API solution empowers brands with a recipe for email marketing success by letting them connect digitally with modern consumers at scale, while offering customers a seamless experience from look to book.

Provide product recommendations using a shopper’s past purchases, browsing history, and shopping patterns. RichRelevance's decisioning engine enables you to select the most relevant personalized product recommendations based on customer behavior inputs, and can be combined with specific discounts and reviews. When these are served up in email, customers receive seamless shopping experiences that lead to boosts in click-through and conversion.

Tap into real-time behavioral data and built-out audiences and transform them into meaningful marketing campaigns. Segment enables brands to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Movable Ink integrates with Segment in two ways: Segment for Movable Ink Stories - Brands can combine Segment's mobile and web behavioral data with Movable Ink's behavioral targeting (Stories) to serve up emails with real-time personalized recommendations such as recently browsed products or abandoned cart items. Segment passes a subset of compatible behavioral events via webhook to Movable Ink which are used at the moment of engagement to create 1:1 visual experiences for the customer. Segment Personas - Personas is considered the brain that sits on top of Segment data, optimized by Movable Ink's flexible approach to data activated content in your marketing campaigns. Our integration allows marketers to make behavioral event data meaningful and actionable by exporting computed customer traits and audiences from the Segment Profile API to Movable Ink. Event data such as last page viewed or audiences like big spenders are used to better tailor Movable Ink content for each individual. Infinite content variations can be created based on any number of predefined traits and can be plugged into reusable modules, ensuring customers always have the most up-to-date and relevant messages.

Present loyalty data that's always up-to-date in a visually pleasing way. Marketers who are struggling to integrate their real-time loyalty data within email can leverage the SessionM + Movable Ink solution to solve for this challenge. It's easier than ever to visualize customer snapshots and loyalty journeys in email such as membership level, redeemable rewards and activity history. Engaging with your most loyal audience and the customers who matter most help maximize customer lifetime value.

Tap into cross-channel customer behavior and context to trigger messages and deliver highly personalized experiences at scale. SmarterHQ collects, identifies, and connects multichannel customer behavior and profile data and automates personalized content via email, web, and mobile push. Whether the output is product recommendations, pricing, inventory, or any other customer data point, Movable Ink transforms the information into engaging and personalized visuals that are automatically generated upon email open. Together, we help clients activate customer data to drive engagement and conversion.

Populate and pair on-brand outfit and style imagery. A direct integration between Stylitics and Movable Ink can automatically populate powerful, personalized, on-brand outfit and style imagery into omnichannel marketing and automated emails. Retailers can capture product data to showcase real-time pricing for outfit automations and products that would pair well with recently browsed items, featured products, and cart abandoned products within email.

Feature social proof messaging to drive urgency to purchase by generating creative that includes any of Taggstar’s industry-leading social proofing capabilities in various channels. Marketers can use messaging such as number of users that have browsed or bought a product, product inventory, product reviews, and even number of purchases since the user last browsed to encourage customers to buy. Additionally, badging and color coding, layering different social proofing messages, and A/B testing can be used to see which messaging resonates most and how best to optimize campaigns. Leveraging social proof helps engage customers, encourage sales and grow online conversions by as much as 12%.

Provide vivid, personalized calls to action for appointments within email. Leverage the TimeTrade API to display real-time appointment availability with time slots and store locations updated at moment of open, allowing prospects and customers to easily book time with sales and service teams. Connect, acquire and retain customers by matching the right team member instantly, and seamlessly maintain each client relationship throughout the entire customer journey.

Engage mobile app customers in the email channel by generating intelligent creative based on each customer’s mobile app data. By simply tapping into the Upland Localytics Profile API from the Movable Ink platform, marketers can target and generate email content based on real-time in-app behaviors to serve a more consistent and personalized experience to some of their most engaged customers. Easily craft customized customer experiences in a fraction of the time by creating one campaign with many creative options that respond to your customer's preferences in real-time, rather than creating a different campaign for each user segment, using fixed images based on historical data.

Easily generate creative for your mobile campaigns that are personalized at the moment of engagement, without the hassle of additional segmentation and creating multiple campaigns. Our joint solution allows marketers to generate personalized creative that seamlessly integrates into rich push, in-app, and app inbox mobile messaging, creating a consistent on-brand experience across channels.

Include real-time excursions within email based on a customer’s destination or current location. Viator provides the specific products and destinations, user submitted photos and reviews, and pricing availability, which can be inserted into Movable Ink trip confirmation or abandon browse emails. It's easier than ever for travelers to discover and book relevant experiences.

Automate distribution of your best fares into email, and any other digital channel, without the need for compliance checks. xCheck's integration with Movable Ink allows you increase both the relevance and effectiveness of your emails, ensuring that the fares you highlight are accurate, relevant and optimized according to your own business rules.

Pull in real-time store location data by leveraging the Yext API, which is always updated with the most recent addresses, store closures, openings, hours and contact information. Brands can easily utilize their brick and mortar store location data within email, guaranteeing each customer will receive the most accurate and up-to-date information for the closest store to them at the moment of open.

Leverage UGC, product ratings, and loyalty information on your customers to create more personalized and engaging content for your marketing communications. The integration between Movable Ink and Yotpo makes it easier than ever to put your most valuable data to work and boost marketing performance by including reviews & ratings, visual UGC, loyalty status, and more in email.