Tealium

A customer's online behavior often reveals their buying intentions, yet digital marketers still struggle to use behavioral data to personalize messages at scale. Movable Ink’s Stories functionality allows marketers to automatically generate content tailored to the user based on browsing behavior. Utilizing Stories, marketers can increase engagement and revenue by adding behavioral modules to any email or mobile message. In the past, tracking was done exclusively through Movable Ink’s javascript tag placed on a client's website. Now, marketers can leverage Tealium Event Stream behavioral data to further personalize campaigns in addition to Movable Ink's Stories capabilities.

Key Features

  • Seamlessly add personalized behavioral content to any email and mobile campaign.
  • Build cross-device user profiles.
  • Generate the best personalized content for each user leveraging data points like product viewed, category viewed, and more.
  1. Customer Data
  2. Retail
  3. Travel
  4. Financial Services
  5. Media

Media Gallery

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