Upland Localytics for Mobile
Easily generate creative for your mobile campaigns that are personalized at the moment of engagement, without the hassle of additional segmentation and creating multiple campaigns. Our joint solution allows marketers to generate personalized creative that seamlessly integrates into rich push, in-app, and app inbox mobile messaging, creating a consistent on-brand experience across channels.
Tap into real-time behavioral data and built-out audiences and transform them into meaningful marketing campaigns. Segment enables brands to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Movable Ink integrates with Segment in two ways: Segment for Movable Ink Stories - Brands can combine Segment's mobile and web behavioral data with Movable Ink's behavioral targeting (Stories) to serve up emails with real-time personalized recommendations such as recently browsed products or abandoned cart items. Segment passes a subset of compatible behavioral events via webhook to Movable Ink which are used at the moment of engagement to create 1:1 visual experiences for the customer. Segment Personas - Personas is considered the brain that sits on top of Segment data, optimized by Movable Ink's flexible approach to data activated content in your marketing campaigns. Our integration allows marketers to make behavioral event data meaningful and actionable by exporting computed customer traits and audiences from the Segment Profile API to Movable Ink. Event data such as last page viewed or audiences like big spenders are used to better tailor Movable Ink content for each individual. Infinite content variations can be created based on any number of predefined traits and can be plugged into reusable modules, ensuring customers always have the most up-to-date and relevant messages.
Upland Localytics for Email
Engage mobile app customers in the email channel by generating intelligent creative based on each customer’s mobile app data. By simply tapping into the Upland Localytics Profile API from the Movable Ink platform, marketers can target and generate email content based on real-time in-app behaviors to serve a more consistent and personalized experience to some of their most engaged customers. Easily craft customized customer experiences in a fraction of the time by creating one campaign with many creative options that respond to your customer's preferences in real-time, rather than creating a different campaign for each user segment, using fixed images based on historical data.
Deliver next-best-actions and recommendations unique to every customer. Movable Ink converts customer data into intelligent, hyper-personalized email content – in real-time, as the message is opened. Pega’s Customer Decision Hub provides the Next-Best-Action intelligence used for that personalization, transforming email into a dynamic customer experience. The moment an email is opened, Movable Ink calls the Pega API which returns 1:1, personalized, next-best-action and next-best-treatment recommendations – all in under 100ms. Movable Ink serves up the recommendations in email and transforms these into actionable and visually engaging content, helping marketers eliminate disjointed experiences and optimize every customer interaction for both experience and business value.
Tap into cross-channel customer behavior and context to trigger messages and deliver highly personalized experiences at scale. SmarterHQ collects, identifies, and connects multichannel customer behavior and profile data and automates personalized content via email, web, and mobile push. Whether the output is product recommendations, pricing, inventory, or any other customer data point, Movable Ink transforms the information into engaging and personalized visuals that are automatically generated upon email open. Together, we help clients activate customer data to drive engagement and conversion.
Provide vivid, personalized calls to action for appointments within email. Leverage the TimeTrade API to display real-time appointment availability with time slots and store locations updated at moment of open, allowing prospects and customers to easily book time with sales and service teams. Connect, acquire and retain customers by matching the right team member instantly, and seamlessly maintain each client relationship throughout the entire customer journey.
Generate and test personalized content that performs better. Leveraging Movable Ink to serve Persado-generated content variants in any channel decreases set-up time, and makes it easy to create and deploy best performing email body content. The joint solution provides an industry-first integrated dynamic content solution, significantly outperforming traditional testing approaches.
Optimize subject lines, calls to action, body copy and dynamic content. Phrasee's AI-powered copywriting with Movable Ink's real-time testing bring together advanced technologies to generate more engagement through a combination of optimized subject lines, calls to action, body copy and dynamic content. This integrated API solution empowers brands with a recipe for email marketing success by letting them connect digitally with modern consumers at scale, while offering customers a seamless experience from look to book.
Pull in real-time store location data by leveraging the Yext API, which is always updated with the most recent addresses, store closures, openings, hours and contact information. Brands can easily utilize their brick and mortar store location data within email, guaranteeing each customer will receive the most accurate and up-to-date information for the closest store to them at the moment of open.
Serve up real-time ratings and reviews for recently browsed, abandoned, or purchased items by tapping into the Bazaarvoice API. Our joint solution creates the opportunity for brands to pull into email customer reviews, user generated content and customer ratings by product sku, creating a more relevant shopping experience for each user and driving them to make the final purchase.
Trigger content using behavioral automation to recapture abandoned traffic. Leverage BounceX’s Identification Network and behavioral automation to capitalize on abandoned traffic, and keep triggered emails fresh with real-time dynamic content from Movable Ink. Our joint solution creates the ability for marketers to include localized products and inventory, real-time pricing, real-time loyalty data, and time targeted banners for special events in any triggered message.