Create a more relevant shopping experience for each user by showcasing real-time ratings and reviews that drive users to make the final purchase. Boost click-through rate and conversions by fully leveraging the voice and experiences of your customers within your marketing campaigns.
Upland Localytics for Email
Engage mobile app customers in the email channel by generating intelligent creative based on each customer’s mobile app data. By simply tapping into the Upland Localytics Profile API from the Movable Ink platform, marketers can target and generate email content based on real-time in-app behaviors to serve a more consistent and personalized experience to some of their most engaged customers. Easily craft customized customer experiences in a fraction of the time by creating one campaign with many creative options that respond to your customer's preferences in real-time, rather than creating a different campaign for each user segment, using fixed images based on historical data.
Pull in real-time store location data by leveraging the Yext API, which is always updated with the most recent addresses, store closures, openings, hours and contact information. Brands can easily utilize their brick and mortar store location data within email, guaranteeing each customer will receive the most accurate and up-to-date information for the closest store to them at the moment of open.
Trigger content using behavioral automation to recapture abandoned traffic. Leverage Wunderkind's Identification Network and behavioral automation to capitalize on abandoned traffic, and keep triggered emails fresh with real-time dynamic content from Movable Ink. Our joint solution creates the ability for marketers to include localized products and inventory, real-time pricing, real-time loyalty data, and time targeted banners for special events in any triggered message.
Tap into real-time behavioral data and built-out audiences and transform them into meaningful marketing campaigns. Segment enables brands to build a unified customer profile by being the single point of data collection across the company's website and mobile applications. Movable Ink integrates with Segment in two ways: Segment for Movable Ink Stories - Brands can combine Segment's mobile and web behavioral data with Movable Ink's behavioral targeting (Stories) to serve up emails with real-time personalized recommendations such as recently browsed products or abandoned cart items. Segment passes a subset of compatible behavioral events via webhook to Movable Ink which are used at the moment of engagement to create 1:1 visual experiences for the customer. Segment Personas - Personas is considered the brain that sits on top of Segment data, optimized by Movable Ink's flexible approach to data activated content in your marketing campaigns. Our integration allows marketers to make behavioral event data meaningful and actionable by exporting computed customer traits and audiences from the Segment Profile API to Movable Ink. Event data such as last page viewed or audiences like big spenders are used to better tailor Movable Ink content for each individual. Infinite content variations can be created based on any number of predefined traits and can be plugged into reusable modules, ensuring customers always have the most up-to-date and relevant messages.
Serve up real-time ratings and reviews for recently browsed, abandoned, or purchased items by tapping into the Bazaarvoice API. Our joint solution creates the opportunity for brands to pull into email customer reviews, user generated content and customer ratings by product sku, creating a more relevant shopping experience for each user and driving them to make the final purchase.
Optimize subject lines, calls to action, body copy and dynamic content. Phrasee's AI-powered copywriting with Movable Ink's real-time testing bring together advanced technologies to generate more engagement through a combination of optimized subject lines, calls to action, body copy and dynamic content. This integrated API solution empowers brands with a recipe for email marketing success by letting them connect digitally with modern consumers at scale, while offering customers a seamless experience from look to book.
Build better, more interactive marketing campaigns that connect with your customers on a more personal level, by leveraging relevant internal customer and offer data quickly and easily without needing I.T. involvement. Our joint solution creates the ability for marketing teams to make full use of the internal data at their disposal, to power personalization at open time for data-activated images within an email, mobile message, or website. This combination makes data more readily available and creates new opportunities for tailored content.
Airship and Movable Ink allow our joint clients to add advanced image personalization capabilities to their mobile app messaging. Combining Movable Ink’s expertise in generating personalized visual content with Airship's expertise in mobile delivers a highly relevant consumer experience that mobile marketers want.
Bring the customer voice directly into email to drive consideration and conversion with Trustpilot. Trustpilot collects customer product ratings and reviews and Movable Ink taps into this data in real-time to display reviews directly in emails. Over 93% of consumers say that positive customer reviews increase their trust in a brand, making it more important than ever to find ways to showcase customer feedback in your marketing campaigns. Our integration makes it easy to boost engagement with real-time ratings and reviews.
Effective customer engagement relies on relevant and personalized content, where your customers expect it. With Braze and Movable Ink, marketers can integrate personalized creative content into real-time experiences for each and every customer across rich push, in-app, and app inbox mobile messages. Drive revenue and engagement with compelling content that layers in real-time contextual cues, customer data, inventory information and more.
Upland Localytics for Mobile
Easily generate creative for your mobile campaigns that are personalized at the moment of engagement, without the hassle of additional segmentation and creating multiple campaigns. Our joint solution allows marketers to generate personalized creative that seamlessly integrates into rich push, in-app, and app inbox mobile messaging, creating a consistent on-brand experience across channels.
Deliver next-best-actions and recommendations unique to every customer. Movable Ink converts customer data into intelligent, hyper-personalized email content – in real-time, as the message is opened. Pega’s Customer Decision Hub provides the Next-Best-Action intelligence used for that personalization, transforming email into a dynamic customer experience. The moment an email is opened, Movable Ink calls the Pega API which returns 1:1, personalized, next-best-action and next-best-treatment recommendations – all in under 100ms. Movable Ink serves up the recommendations in email and transforms these into actionable and visually engaging content, helping marketers eliminate disjointed experiences and optimize every customer interaction for both experience and business value.
Tap into cross-channel customer behavior and context to trigger messages and deliver highly personalized experiences at scale. SmarterHQ collects, identifies, and connects multichannel customer behavior and profile data and automates personalized content via email, web, and mobile push. Whether the output is product recommendations, pricing, inventory, or any other customer data point, Movable Ink transforms the information into engaging and personalized visuals that are automatically generated upon email open. Together, we help clients activate customer data to drive engagement and conversion.
Provide vivid, personalized calls to action for appointments within email. Leverage the TimeTrade API to display real-time appointment availability with time slots and store locations updated at moment of open, allowing prospects and customers to easily book time with sales and service teams. Connect, acquire and retain customers by matching the right team member instantly, and seamlessly maintain each client relationship throughout the entire customer journey.
Generate and test personalized content that performs better. Leveraging Movable Ink to serve Persado-generated content variants in any channel decreases set-up time, and makes it easy to create and deploy best performing email body content. The joint solution provides an industry-first integrated dynamic content solution, significantly outperforming traditional testing approaches.